Deciphering “Kentou Shimasu”: The Art of Consideration in Japanese Business

In the intricate world of Japanese business communication, certain phrases carry a weight far beyond their literal translation. One such ubiquitous expression is “検討します” (kentou shimasu), which literally translates to “I will consider it.” While this might sound straightforward in many Western business contexts, in Japan, it often functions as a subtle and sophisticated tool, requiring a deeper understanding to navigate effectively.

Beyond the Surface: What “Kentou Shimasu” Really Means

At its core, “kentou shimasu” indicates that a proposal, request, or idea is being taken seriously and will undergo a process of deliberation. However, the true meaning can vary significantly based on the tone of voice, accompanying gestures, and the specific situation.

• A Genuine Process: In some instances, it genuinely means that the matter is being reviewed. This could involve consulting with other departments, checking feasibility, or weighing pros and cons. In such cases, there might be a follow-up with questions or a decision within a reasonable timeframe.
• A Polite Deferral: Often, “kentou shimasu” is used to politely postpone a decision. It allows the speaker to avoid an immediate “yes” or “no,” which can be perceived as too blunt or impolite. This is particularly common when the speaker suspects the answer might be negative but wishes to maintain harmony.
• A Soft Refusal: In many scenarios, “kentou shimasu” serves as a gentle way of saying “no” without causing offense. If a proposal is deemed unfeasible, impractical, or undesirable, this phrase offers a face-saving alternative to a direct rejection. The lack of a definitive timeline or clear next steps can be indicators of this meaning.

Reading Between the Lines: Context is Key

To accurately interpret “kentou shimasu,” consider these factors:

• The Speaker’s Demeanor: Is the response delivered with enthusiasm and a promise of a follow-up, or with a more reserved tone and a quick nod?
• The Urgency of the Request: Was it a critical, time-sensitive proposal or a more casual suggestion?
• Cultural Nuances: Japanese business culture often prioritizes harmony (wa) and indirect communication. Direct refusals can be seen as disruptive.
• Subsequent Actions: Does the conversation naturally move on, or is there a clear indication of a review process with subsequent steps?

While a direct “no” can sometimes be appreciated for clarity, “kentou shimasu” reflects a deeply ingrained cultural preference for maintaining relationships and avoiding direct confrontation. Understanding this nuance is crucial for building trust and fostering successful business relationships in Japan.

For further insights into navigating Japanese business etiquette, explore our articles on the art of sincere apology (Sensha) and interpreting the power of silence, both essential components of effective communication in this dynamic cultural landscape.